PADDY POWER
Something Hot For Cheltenham
Money Back never looked so good
The spring festival at Cheltenham Racecourse is the marquee event of the horse racing season and every year racegoers are flooded with offers from bookmakers competing for their wallets.
We needed to make sure that Paddy would leave an impression.
Helped by racing royalty, Ruby Walsh, and racing icon, John McCririck, we made a red-hot value-based offer look absolutely irresistible, capturing the attention of racing fans heading to the track by plastering our seductive creative all over the popular train route from London to Cheltenham.
This unmissable integrated national campaign comprised TV, OOH, retail displays, digital, social, and our own Paddy Power as the first-ever ‘Page 3 Guy’. It received widespread coverage in print and broadcast media.
Even our on-course competition tried getting in on the action…
