PADDY POWER
Perimeter Breach
Uh-oh, someone’s getting fired…
The flashy digital sponsor boards around Premier League football pitches had become wallpaper.
We thought more people would notice them if they stopped working entirely, then tested the theory by intentionally crashing ours during a nationally televised match.
We made it seem like the perimeter signage operator had messed up, then tried to cover the mishap with quick thinking and witty banter.
Watch below:
This mischievous malfunction was produced completely in-house and secured national media coverage.
