PADDY POWER
Worth A Packet?
We thought so.
Exploding out of obscurity with 11 crisp finishes in as many games, Leicester City’s laddy party-boy, Jamie Vardy, claimed the Premier League’s single-season goal-scoring record.
We thought he deserved more, then set out to get it for him:
Brands and fans on Twitter got behind our idea, and eventually, the uptight execs at Walkers did too...
Though family-friendly Walkers would never engage with cheeky scallywags like Paddy Power, when they finally gave in and gave Jamie his own packet, football fans, and the media, knew exactly who to thank.
After that, we just started being silly…
