QUVA PHARMA
Always Have An Answer
Manufacturing B2B Accountability
This 503B sterile injectable drug compounding business wanted to distance itself from a homogenous sea of competitors who offered hospital pharmacies inferior service and quality assurances.
We strategized a new brand position centered around partnership and pointed at accountability.
We integrated this core idea throughout QuVa’s entire business, from an all-new visual identity, rewritten and designed website, internal and external marketing materials, and an integrated B2B brand campaign targeting hospital pharmacy department executives and key decision makers.
QuVa’s brand awareness and consideration scores increased drastically and its sales team was overwhelmed with qualified new customer leads.
