MEDTRONIC

Renewed Partnership

Embracing a new lease on life

Parkinson’s is a degenerative condition leading to shaking, stiffness, and loss of coordination.

Medtronic DBS is a life-changing treatment allowing sufferers to gain control over their tremors and reclaim normal motor functions.

This heartwarming campaign showed how improved movement control gives people with Parkinson’s a renewed ability to be active participants in their lives by enabling them to renew connections with loved ones and the things they love doing.

In the first month of the campaign, click-through rates outperformed pharma benchmarks by 1000%, and four new patients signed up to receive Medtronic DBS treatment.

Creative: Duncan Le Cornu & David Holman
Directed by Greg Hardes

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