SPORTSBET
#KeepTheFaith
Inspiring a nation to believe
National interest in the FIFA World Cup took a dive when Australia’s feeble football team drew the ‘group of death’ filled with top teams for the tournament in Brazil.
With significant performance forecasts to meet, we needed Aussies to keep engaged.
We staged a divine intervention, taking the form of a 150ft tall inflatable Jesus-shaped call-to-action that was flown high over multiple Australian capital cities prior to the tournament kick-off.
Our big bet on the power of patriotism was driven by a fully integrated national media campaign that included brand partnerships and a focus on social engagement.
51% of all new World Cup betting customers
$74M
World Cup betting turnover
#1 Australian brand
on social media for the tournament duration
